Delisting From A Blacklist: The Key To A Low Bounced Email Rates

Spam has not only affected email users but as well as online businesses, big and small alike. Spamming caused mail administrators and ISP to adopt blacklists for the purpose of providing a good service to their subscribers. Unfortunately, Real Time Blacklists (blacklists that can be obtained through the internet) contain innocent domains. Due to imperfect filtering of spam busters, some legitimate emails were included in the blacklists. Furthermore, disgruntled users are also a major source of spam reports.

Once a domain or an IP address landed in any blacklists, it would not only be hard to send a message from that domain or IP, it would be impossible. Because of this dilemma, online marketers have to go through the delisting process once caught in the blacklist.

If you are running an online business and you’ve got many bounced emails, your domain might be blacklisted, you need to perform delisting. Now what is delisting from a blacklist, and the things which entail it? Delisting is just a term referring to the process of removing your domain or IP in the lists of known spammers.

Blacklists have different ways of removing blacklisted addresses. The first thing you need to do is visit their website, know the type or kind of blacklist your are in, then understand the purpose of that blacklist. Know their basis of flagging a message as spam. By doing this you may understand somehow why you were blacklisted.

The next thing, know the delisting process. In some cases automatic delisting is used, but other blacklists might require you to send an email or a phone call, to substantiate your intention for delisting. Have in mind that delisting can be expedited through a third party, especially one with a good reputation.

After the delisting process, know the necessary changes you need to adopt to prevent you from getting blacklisted in the future. This may include email server setting or email format.

Opt-in, Double Opt-in, Opt-out features can also be adopted in your newsletters in the future so that you will not land again in the blacklist. Encourage as well your clients to place you in their whitelist. For further explanations about delisting, blacklist problem, email format, etc., you can visit www.emailreach.com.

 

What is a Blacklist?

As the medium of communication evolves, so is the marketing world. Businessmen keep on taking advantage of the internet as their campaign vehicle. Through online marketing campaign, targets can receive emails – promotion, updates, etc in just a moment. Internet marketers were free to send newsletters to as many recipients as they wanted not until blacklisting issue came to exist.

Blacklists are lists of addresses believed to send spam (unwanted and unsolicited messages sent by unethical marketers). These lists are maintained by certain individuals and groups who monitor the internet for spam reports. They then compile the IP addresses or the domains of those sources reported as spam senders.

Since spam is unlikely and never productive, email users want to exclude this from their inboxes. Because of users demand for a clean mail box, major ISPs and mail administrators look for a blacklist to meet their users need. Once you’re IP or domain address is included in the blacklist your email messages will not reach your prospects’ inboxes unless you apply for whitelising.

The main drawback of a blacklist is that some innocent senders are included on it, thus legitimate emails from legitimate senders are blocked. Marketers face blacklisting dilemma in terms of sending opted in promotional and news reports for their clients. Spam filters block their messages because their domains are included in the blacklist used by their clients’ mail administrator. You can be blacklisted if you have sent a legitimate message in the past which was flagged as spam.

Spam filters check messages based on subject line, content, html code, etc. Your message can be flagged as spam even though you are a CAN SPAM compliant if you fail to take into consideration content assessment of your message.

To help you understand more about blacklists and blacklisting problem kindly check www.emailreach.com. Also, content assessment and whitelisting procedures are included in this site.